Scope of Services.

  • Design + Development

    Unit Mix Recommendations

    Floor Plan Analysis

    Amenity Programming

    Interior Design Direction

    Architectural Consultation

    Site Plan Analysis

    Third Party Management

    FF&E Selection

  • Marketing + Branding

    Creative Development

    Brand Identity + Logo Design

    Marketing Renderings

    Marketing Floor Plans

    Website + Social Media Strategy

    Print + Digital Collateral

    Model Apartment Staging

    Photography Creative Direction

  • Sales + Leasing

    Pricing Recommendations

    Inventory Control + Incentive Strategies

    Sales Team Management

    Advertising Initiatives

    Open House + Event Planning

    Comparable Analytics

    Market Trend Reporting

    Detailed Reporting

Design + Development

 

Throughout the pre-development phase, Shiloh will be an integral part of the development team, collaborating with third-party architects and designers. We will review and advise on site plans, floor plans and amenity program. Shiloh will thoroughly study the site, view studies, architectural plans and building design in order to develop a full understanding of the specific challenges and assets of each property. We will manage third parties and advise throughout the design development process. Creative and collaborative thinking at this juncture is the cornerstone of a successful project.

Marketing + Branding

 

Even perfectly designed properties will fall short of their potential without a well-executed marketing plan. Shiloh can effectively position a property, effeciently manage third party involvement and deliverables, introduce the property to the marketplace, and achieve maximum visibility among the target audience. Based on years of marketing residential properties, we advise and direct the creative agencies to implement a custom branding and marketing campaign for each property.

Sales + Leasing

 

The final step in maximizing a property’s value is a carefully crafted and well-executed sales or leasing strategy. Shiloh’s unique approach maximizes each property’s exposure from pre-launch buzz to the opening of the sales center, and throughout the sales process. Our marketing and advertising decisions are guided by weekly reports that closely monitor deal activity, traffic, marketing expenditures and demographics. Shiloh implements results-proven sales and leasing strategies.